Poveri Voi

Poveri Voi (the translation is little tricky, since “Poveri noi” is an expression that could be translated as “poor us,” but that actually implies a sort of auto commiseration, and a invitation to act as well. “Poveri voi”, then, could be translated with “poor you” (you plural), but the poorness is not just material, rather moral) is the first African NGO that is aiming to bring humanitarian help to Italian population.

It does sound like a paradox – and the NGO’s name itself plays on that paradox –¬† but it is not. Italy is strongly affected by juvenile problems, such as the “traditional” alcoholism, anorexia, and drug addiction, but there are other social problems – that the NGO identifies as “new state of sickness” – such as extreme consumerism, “vippism” (the uncontrolled desire to become a VIP), and progressively increasing dehumanization of young people. Episodes of social exclusion and violence are then not just a problem in the management of the young people, but – according to Poveri Voi – the natural result of a progressive losing sense of values in life. If teens and young people in general are attracted by the lifestyle of VIPs and top-models, rich and powerful people, and are ready¬† to resemble those lifestyles pushing themselves in hazardous situations (compulsive work in order to reach a supposed “status”, anorexia, sex in exchange of participation to TV shows, etc.), this constitutes a social problem that have to be treated seriously, providing help to those who lost the sense of what it is important in life, and what it is secondary.

Poveri Voi provides help to those who are losing the sense in life, compressed between what they actually are and they could become, and what they think it is important because repetitively celebrated by Italian TVs and (actually) politicians. The campaign “Adotta un giovane Italiano” plays on the multiple campaigns launched in the past in order to sponsor a kid in Africa. The campaign reverse the role of who needs and who can give help, underlining how much Italian teens could learn from the African community, which can teach how to enjoy the small (and beautiful) things in life. Shifting the expectations from what life gave you to what you gave to life is just a way to remember Italians teens and young people how lucky they are for living in a context in which social assistance, health care, instruction, technology, clothes and food are taken for granted. Bringing back the human trait in the lives of people whose only aim in the life is to become rich, famous, and beautiful is the goal of the NGO.

I wish them all the best, hoping that they can do something for an Italy more and more inhuman, cold, emotionless, and socially dry.

Thank you, Poveri Voi: Italians really need your help.

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Published in: on April 27, 2010 at 10:09 am  Comments (3)  
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